Corporate Event Case Study: IFS Cloud Cable Car

 

Event Title

New Year’s Eve 2024/25 and 2025/26 Fine Dining Celebration IFS Cloud Cable Car

Client

IFS Cloud Cable Car (London Cable Car)

Event Type

Ticketed New Year’s Eve seated dinner with entertainment and a midnight viewing experience

Location

Visitor Experience Centre, Edmund Halley Way, London SE10 0FR

Guest Numbers

·       New Year’s Eve 2024/25: 104 guests

·       New Year’s Eve 2025/26: 112 guests (scheduled)

 

Brief

IFS Cloud Cable Car wanted to deliver a memorable New Year’s Eve celebration featuring a refined three-course dinner, festive entertainment and a guided midnight viewing of London’s fireworks. The Visitor Experience Centre required complete transformation to host a premium dining experience, including the construction of a temporary kitchen on the mezzanine level.

All furniture, linen, crockery, cutlery and glassware needed to be delivered on the morning of 31 December and collected on 2 January. Service timings had to align precisely with the evening’s programme, and the catering team needed to be prepared for weather-related or operational changes.

Following the success of the 2024/25 celebration, Salters Events were invited to return for 2025/26 with an increased capacity.

Our Solution

Salters Events designed and delivered a full fine dining operation for both years, transforming the Visitor Experience Centre into an elegant New Year’s Eve venue.

Operational Setup

  • A temporary kitchen was built on the mezzanine level, complete with ovens, heat lamps, refrigeration and work surfaces.

  • All tables, chairs, linen, glassware, crockery and cutlery were delivered on 31 December and removed on 2 January.

  • Our kitchen and FOH teams coordinated closely with venue management to ensure smooth installation, service flow and pack-down.

2024/25 Delivery

Guests were welcomed with drinks before being seated for a three-course dinner. Extremely high winds made the cable cars unsafe to operate, so guests were offered champagne and guided to an alternative viewing point for the fireworks. The Salters Events team maintained a calm, celebratory atmosphere and ensured the revised plan felt seamless for guests.

2025/26 Delivery (Scheduled)

For the upcoming celebration, Salters Events will again deliver the full dining experience for 112 guests. All menu development, kitchen logistics and service planning are complete, with the team prepared to adapt to any last-minute operational or weather-related changes while prioritising guest experience.

Menu Snapshot (2025/26)

Starters

  • Beetroot cured salmon, orange and vanilla dressing

  • White bean, shiitake mushroom and muscat grape pressed terrine, mustard vinaigrette, watercress (V)

Mains

  • Chicken, wild mushroom truffle sauce, boulangère potatoes, savoy cabbage

  • Grilled winter squash, savoy cabbage, wild mushroom sauce (V)

Desserts

  • Chocolate caramel opera cake, Chantilly cream, chocolate shards (V)

  • Lemon and raspberry tart, toasted marshmallow, raspberry gel (V)

Outcome

The 2024/25 dinner received excellent guest feedback for both the food and the professionalism of the Salters Events team. The unexpected cancellation of the cable car ascent due to unsafe winds was handled smoothly, with a well-coordinated alternative viewing point ensuring the celebration remained enjoyable.

The success of the event led to Salters Events being rebooked for 2025/26 with increased capacity. This ongoing partnership highlights our ability to deliver refined dining and warm, attentive service within a non-traditional space on one of the most operationally demanding nights of the year.

I just wanted to say a massive thank you for your professionalism, excellent communication and support both during the planning stages and on the day of the event. It was evident yourself, Ian and your team went above and beyond to ensure everything ran smoothly. The quality of service delivered by your team and the food was fantastic.
— Georgina Plummer, Business Development Manager, IFS Cloud Cable Car (2024/25 Event)